Affected by the global epidemic situation, the 127th Canton Fair will be held online from June 15 to 24, 2020. This online Canton Fair is an important measure of the Ministry of Commerce’s in-depth implementation of General Secretary Xi Jinping’s important instructions on coordinating epidemic prevention and control and economic and social development, and maintaining the stable development of the global industrial chain and supply chain.
Vanguard(WAVE) has participated in 24 Canton Fairs for 12 consecutive years. This year Vanguard(WAVE) also actively responded to the provincial and municipal calls to participate in this online Canton Fair. In the face of new challenges, the Vanguard team exerted the spirit of “dare to innovate and learn happily”, actively learning live broadcast skills, conducting multiple pre-broadcasts before the meeting, and striving to bring high-quality products and professional knowledge to exhibitors at home and abroad.
During the Canton Fair Online, Vanguard(WAVE)’s high-quality products and Vanguard(WAVE) Group’s professional online sales services left a deep impression on both domestic and foreign exhibitors. At the meeting, Vanguard reached cooperation with merchants in many countries and regions at home and abroad, and obtained exclusive interviews with two TV stations, Guangdong Southern Satellite TV and Guangdong International Channel, and achieved satisfactory results.
Quality assurance, customer peace of mind
Excellent product quality is one of Vanguard(WAVE)’s advantages. Vanguard(WAVE) was founded in 1990. For 30 years, it has focused on R&D, design and production of water supplies. The factory has passed strict BSCI/SGS/TUV international certification and passed ISO9001 quality system certification. A number of products have applied for domestic and international patents and international patents. Multiple countries and regions.
This online fair is different from offline fairs. Customers are unable to observe and experience the product on site. How to show the quality of Vanguard products on the live broadcast has become a problem. In the live broadcast, the salesperson verified the product quality by displaying the product directly in front of the camera, and displayed and introduced Vanguard’s professional R&D strength and factory strength in a video format, which dispelled the customer’s doubts and allowed the customer to buy Vanguard’s product.
Professional services, customers are assured
During the few months of the Canton Fair Online, Vanguard(WAVE) General Manager Mr. Liang Yiwei witnessed the efforts and progress of the Vanguard business team. He was deeply touched by this. He believes that for manufacturers who are used to promoting sales at offline exhibitions, the online Canton Fair is a new challenge. It is different from the one-to-one face-to-face communication in the offline exhibition. The online exhibition is a one-to-many live broadcast format across the screen. The live broadcast not only tests the professional English level of the salesperson, but also needs the atmosphere stability when facing the camera.
In order to prepare for the Canton Fair online, Mr. Liang led the Vanguard(WAVE) business team to learn from the domestic professional live broadcast team. After nearly a month of training, the team salesman quickly evolved into a professional anchor with goods, facing the camera without fright, using fluent English, professional aquatic product knowledge promotion products. Mr. Liang said that the experience of this online Canton Fair has injected new vitality into the company. In the future development, salespersons can apply this experience to other platforms, and live broadcasts and bring goods also have more experience, and strive to use professional product knowledge and Show a good spirit to customers.
Looking to the future, customers expect
At this Canton Fair, Vanguard’s high-quality products and professional services of all Vanguard(WAVE) members were recognized by many exhibitors at home and abroad, and were interviewed by two TV stations, Guangdong Southern Satellite TV and Guangdong International Channel, and achieved gratifying results. Vanguard will draw on the experience of this online Canton Fair, continue to uphold the concept of “quality first, service first”, stop being arrogant and restless, study hard, make continuous progress, and strive to provide our customers with a better summer water experience.